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09 Jun '16

Choosing The Right Foundation For Your Skin Doesn't Have To Be Intimidating

The Right Foundation for Your Skin Type


For those who are new to wearing foundation, going to the store to find the right fit for you may seem daunting. But it doesn't have to be! Researching the facts before going to the store is the best way to prepare yourself and be certain that you know how to pick the right foundation for your skin type.


Even if you don't have skin issues to hide, the right foundation will make you look more polished and airbrushed, and honestly, who doesn't want that? Whether it's for daily use or special occasions, a great foundation will make you feel beautiful and will last all day.


Always moisturize and use a Makeup Primer


A good tip to follow is to always moisturize and apply a makeup primer before applying your foundation; this will ensure your skin is hydrated and will make foundation application much easier. A great makeup primer and moisturizer will also help you use less foundation, helping you save money in the long run. I highly recommend ISA Professional's XANADU 24K Gold Foundation Primer, it gives me a beautiful glow and leaves my skin smooth, making foundation application fool-proof. It also holds my foundation in all day long, no more touch ups needed during the day! It's definitely the HG of makeup primers; it aids your makeup routine, while simultaneously making your skin healthier and smoother. After you apply your primer, it's time for your foundation; just follow these tips to look flawless!

Choose Formula According To Your Skin Type

Foundation Shades ISA Professional


Everyone's skin has specific needs and recognizing your skin type will make your skin care and makeup routine SO much easier. Whether you have dry, sensitive, oily or combination skin, don't worry; there's a perfect foundation out there for you. Dry skin needs a boost of hydration, so liquid foundations are best, especially if they provide a dewy finish. Sensitive skin types should stay away from fragrances, making mineral makeup ideal for avoiding any irritation. Oily skin types are usually acne prone, so they should stick with an oil free foundation to avoid breakouts and shine. Combination skin types should use a water based and oil free foundation for best results.


Choose Shade According To Your Jawline (NOT Your Hand!)


Girl Pointing at Jaw ISA Professional


The best way to find the right foundation is to try it in the store before buying it. If there is one makeup item you shouldn't buy without seeing and trying first, it's foundation. First and most important, DO NOT test the foundation on your hand; instead, test it on your jawline to find the shade closest to your skin color. Your perfect shade should be almost invisible on your skin (a hard feat, but trust me, you will find it!). Another option would be to ask a beauty representative in the store to help you find your shade; just make sure you look at yourself in different lightning, including daylight, before purchasing!


Get To Know Your Foundation Tools And Use The One That Suits Your Needs


Makeup Brush Collection ISA Professional


There are several makeup tools that can be used to apply your foundation, it's just a matter of finding one that suits your personal needs. First, there's the ever popular makeup sponge, used mainly to get a streak free look by lightly moistening it, before patting your foundation down smoothly. Another makeup tool that's popular with liquid foundation users is the classic foundation brush. This brush is usually slightly tapered and is used in downwards strokes to get even foundation coverage. Lastly, you can also use the tips of your fingers to apply foundation, the warmth from your fingers helps you apply your product evenly. This technique is best used for BB creams or tinted moisturizers, since these low coverage foundations are lightweight and are easily blended into the skin.


Always Look For Foundation With SPF


Face in The Sun ISA Professional


One of the main things you should look for in a foundation is SPF protection. Lucky for us, there's a wide range of SPF loaded foundation options out there, just do your research before buying. Remember, the higher the sun protection, the better for your skin! Makeup should help protect your skin as well as enhance your features, so go out there and find the foundation that makes you and your skin feel best!

10 Sep '15

How To Keep Your Makeup Gorgeous During The Summer Heat


Gorgeous Summer Makeup

Girl Wearing Makeup In Pool | ISA Professional

Summer brings so many great ideas to mind: the beach, outdoor picnics, bikini paired with short shorts, pool parties, family and friends gathered for a BBQ. It also brings to mind some dreaded ones: constant shaving to sport those short dresses, keeping your hair straightened in the humidity without losing your mind, constantly checking to make sure your makeup doesn't run off your face because of sweat. While summer is a great time to enjoy the outdoors and look cute in those outfits you bought earlier in the year in anticipation of catching some rays, it can also be tricky to make your look last all day long. Humidity is not only sticky, it is also makeup's worst nightmare. Luckily for us, there are some tips we can all follow to make our summers full of fun, without the hassle of worrying over our makeup status.


Apply Moisturizer, Primer and Loose Powder FIRST

Loose Powder With Makeup Brush ISA Professional

I mean it, you need to apply moisturizer before applying any makeup, every single time! This tip is especially true for those with dry skin, since they need some extra hydration to make sure makeup stays in place. After applying your moisturizer (and making sure it's completely absorbed), apply a makeup primer to ensure your makeup lasts all day long. My HG of makeup primers is ISA Professional's XANADU 24K Gold Serum; it gives me a beautiful glow and makes my face smooth and makeup ready. After your primer has dried, apply a LOOSE translucent or skin colored powder to help your foundation and concealer stay put, even in the hottest temperatures. This may sound weird but it works wonderfully; this way you don't have to worry about re-applying halfway through the day, try it out, you'll love it! You then have a setting canvas for any foundation, concealer, corrector, BB cream or CC cream you may want to apply. Those with oily or combination skin can benefit from an additional swipe of loose powder afterwards to help control oil and shine.


Pick A Denser Formula

Girl Wearing Different Colored Concealers ISA Professional

The summer heat means humidity, which is a nightmare when using foundation. This is why it's suggested you stick to a denser formula as a base to hide your blemishes or imperfections. Instead of covering your whole face in foundation, stick to a stick type concealer to evenly smooth out your skin. If the thought of leaving some of your face makeup-free freaks you out, try a tinted moisturizer, BB, CC or DD cream, instead. Or if you still insist on using a foundation, go with an oil free formula because it has the benefit of sticking close to the skin, without running off.


Use Creams, Liquids and Gels Instead Of Powders

Girl Wearing Cream Eyeshadow ISA Professional

Cream based products like eyeshadows, gel or liquid eyeliners, blushes or bronzers are more resistant to heat and sweat, making them ideal for the summertime. Powders and sweat do not mix well, your makeup could end up looking cakey at the end of the day, which forces you to reapply more than once a day (and no one wants that). If you insist on using powder eyeshadows anyway, use an eyeshadow primer beforehand to ensure it doesn't fade away. Cream, liquid and gel products are highly pigmented, so a little goes a long way!


Always Choose Waterproof Mascara

Girl Applying Mascara To Her Lashes- ISA Professional

Waterproof mascara is an absolute necessity during the hot, humid days of summer. Sweating and humidity are mascaras enemy, always wear a waterproof one to ensure no more embarrassing color running.


Apply A Makeup Setting Spray

Girl With Full Makeup- ISA Professional

Makeup setting sprays are a necessity for your beauty bag in the summertime. They help lock your makeup and moisturizer in place, so your hard work can stay put, all day long. Some brands even help control your oil production, so there's a setting spray for all skin types available. I used to think setting sprays were unnecessary, until I finally tried it out and I've never looked back. It's amazingly efficient and I barely have to check the mirror during the day, thanks to this little makeup saver.


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ISA Professional Heat resistant curling glove for hair curler flat iron hair straightener
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ISA Professional Digital Titanium Flat Iron Hair Straightener
ISA Professional Digital Titanium Flat Iron Hair Straightener