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05 Aug '16

Niomi Smart & Zoella : Our UK Fashion Crush

Posted by ISA Professional in ootd, outfit, pokemon go, uk, zoella

Top British Style and Fashion

We're slightly obsessed with British fashion and we admit it. There is something about the approach to styling in the UK that really resonates at all levels. From simple, to complex, and down right daring; there is such a large and diverse pool of fashionistas and looks to draw from that inspiration is always just around the corner. Britain has been linked to high fashion and top fashion models for decades. Some of the biggest style icons of the 60's were and still are British and they shaped the way fashion evolves. Just look at Emma Watson! However, things are different now and fashion icons can come from anywhere. Some of the most influential fashion and even lifestyle icons of the day are product of their own ingenuity, perseverance and internet presence. By sharing their unique point of view, flawless fashion sense and infectious personalities on their blogs and across all social platforms, they have become some of the biggest names in the UK and our go to source for countless lifestyle, fashion and beauty tips and inspiration

Niomi Smart

Talk about treasure trove, Niomi's website has it all! She not only has a singular style and sharp eye for fashion, she also has the best workout tips, recipes and even life advice. Sure she has grown to become one of the top in the UK but she still has a genuine feel and such a sunny personality that you cant help but connect to her on an almost personal level.


A photo posted by Niomi Smart (@niomismart) on


This is a great example of her style, simple and relaxed but styled and accented to perfection. The print combined with denim works wonderfully and her whimsical makeup accent takes the style to a fun new level that really pops. And look at her hair, its gorgeous!

A photo posted by Niomi Smart (@niomismart) on


This look is such a pretty statement, it's elegant and fun, cut to perfection and flows beautifully. It is perfect for the setting which was Wimbeldon because it says all the right things and demands just the right amount of attention. Plus it's perfectly accessorized with those sunglasses, shoes and purse!


This video shows one of the main reasons we return to this her blog. Despite all the fame she still keeps it very real and connects with her audience. Niomi strives to really be a source of betterment for her readers. It may come in the form of makeup and hair tips, healthy recipes or just honest talk about real experiences, but you can tell it's always honest and personal.


Who hasn't heard of Zoella at this point? But that doesn't mean she's done or overrated, quite the contrary she is going very strong. Zoella has such a great and unique and wonderful aesthetic for pretty much everything. Her posts, photos and videos are meticulously crafted to reflect her point of view and she does it wonderfully. Everything she shares has a real sense of fun and enjoyment, you can see how much she loves what she does in every post and frame and that is why she is one of our top picks.


A photo posted by Zoella (@zoella) on


This look is so clean and chic, it has all the right attitude to make her stand out and still has a breezy, relaxed summer feel.  The details of the dress combined with the hat looks perfect against the golden fields and blue sky, it's not just a well styled outfit but a great photo.


A photo posted by Zoella (@zoella) on


This is the ideal look for a fun summer day in the city, whether it's urban exploration or plans with close friends it works to perfection. This is head to toe proof that style does not need to be sacrificed for comfort. From the messy bun all the way down to the shoes, the attitude is perfect and the styling is impeccable.


Her YouTube channel is not only filled with great makeup and beauty tips but it also gives insight into her life. Videos like this, where she plays Pokemon GO with friends make watching her content such a fun and varied experience that ends up showing you things you never expected. Have an amazing time and a huge laugh watching!

Let us know what your favorite UK bloggers are in the comments below!


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